Cox EARLY LIFE
Cox CRM “Early Life” is Cox’s current customer lifecycle marketing program. It includes multiple touchpoints like DM, Email, PURLS, personalized videos, and a digital and printed welcome kit. The overall program is highly targeted based on customers’ services.
Early Life educates customers and deepens engagement with Cox services. Early Life was not only extensive but also highly successful. With over 1.1 million Cox customers enrolled in this communications program, the Early Life program led to lower customer attrition rates PLUS an incredible 4:1 return on investment. For every $1 Cox spent on the program, they received $4 in return. This program was groundbreaking and award-winning, but most importantly, it helped clarify communications between a cable provider and their customers.
4:1 ROI $1 SPENT - $4 RETURN
2015 DAVID OGILVY AWARDS:
GOLD IN TECHNOLOGY
2015 CADM TEMPO AWARDS:
1ST PLACE IN LOYALTY
1ST PLACE FREQUENCY MARKETING,
2ND PLACE WINNER IN EMAIL
3RD PLACE IN INTERACTIVE MARKETING CAMPAIGN
2016 Effie: Finalist Brand Experience: Virtual 360
Segmented and targeted emails based on current customers’ services and life-cycle within the program.
Segmented and Targeted DM that coincide with emails.
PURLS (personalized URLs) were used to help educate customers’ about their services and up-sell other services.
Personalized videos help explain customers’ services.
Digital and printed Welcome Kit provided another opportunity for customers to learn about their services.
