TV Advisor

Choosing a TV package is not easy. TV Advisor is designed to help consumers find the right TV package based on what they watch and popular TV shows.

Numbers for initial 3 months after launch:

39,938 Visitors
16,816 Completion Rate
42% Overall Completion Rate

Step1: User selects network shows.

Step 2: User selects premium shows.

Step 3: Results TV recommendation.

Site Elements

Updatable elements throughout the TV Advisor experience keeps it relevant to shows the consumers are watching now.

The TV package sub nav allows users to see what type of TV package their choices place them into.

Shows are categorized with poster art enabling users to make choices based on shows they watch.

The result page has numerous outcomes based on the user’s selection. Below are samples of TV package recommendation heroes.

Responsive

TV Advisor experience is also responsive allowing users to find the right TV package from any device.

T-Mobile

We created a modular system for T-Mobile’s Email and Landing pages. Content would switch hierarchy to deliver offers and RTB’s based on the audience segmentation.

PACCAR truck Parts

PACCAR is one of the most sophisticated CRM programs at FCB Global. It is a global client that uses email and social to drive consumers to sign up for their loyalty program. Once in the loyalty program consumers get segmented into different audiences then communications are tailored to them.
Below is an example of the work.

Collection Ad - 900k + Impressions, 30% Reduction in CPC and Generated the 3rd highest amount of leads.

PACCAR Parts - Loyalty program has 3 Brands: TRP, Peterbilt, and Kenworth. Each brand has different audiences at different stages of their consumer journey. Messaging is segmented by the audience and brand.

PACCAR Social Playbook

We created a social playbook to define how Paccar would bring to life its TRP brand on different social platforms. The Playbook includes strategy on how to message different audiences, a style guide, and creative ideas. Below is an example of the work.

MOTOACTV

Motorola’s first move into the fitness category. MotoActv is a high-tech device which tracks data on everything you do while working out. One of its most useful features is the smart music player which chooses motivational music based on your heart rate.

MotoActv RSA is a B-to-B marketing program which educates RSAs (Retail Sales Associates) about the capabilities of MotoActv. The work below showcases an integrated campaign which focuses both on consumer facing and on B-to-B communications.

The MotoActv RSA site features content to educate RSAs on all of MotoActv’s features. RSAs’ were incentivized to learn about MotoActv through the opportunity to earn prizes by participating in an instant win game.

Site featured videos on MotoActv features, intended for use in RSA Training and consumer campaigns.

The MotoActv RSA program arms RSAs’ with competitive product information.

The Interior accessories page highlights detailed product benefits & specifications.

In addition to the online site, MotoActv RSA program was also rolled out on mobile, making it more accessible to RSAs’ who may not have had access to a computer. RSAs could also opt in to play the instant win game through an SMS program.

Online consumer facing media.

Motorola RSA Program

Motorola Retail Sales Associate Program is an online and mobile site which educates Retail Sales Associates (RSAs) through humorous videos, product information and trivia games. Players could earn real and virtual rewards through game play.

Mobile site and game

Sample of virtual badges RSAs’ unlocked through game play.

In-store promotional material that informed RSAs’ about the program through movie posters that advertised featured videos.

Humorous videos educated RSA’s on the benefits of Motorola Hands-Free Products.

The Boeing effect

Similar to the Butterfly Effect, the Boeing Effect is a site that illustrates Boeing’s effect on humanity and time through innovation.

Taco bell why pay more app

The Why Pay More App is perhaps one of the most useful apps for a hungry, financially minded individual. Just input how much money you have, and the “Why Pay More App” will serve up food suggestions and point you to the nearest to Taco Bell.

Off the Street Club Annual Holiday Luncheon

Off the Street, Club is Chicago’s oldest boys and girls club. It is a safe haven for kids amidst the violence, crime, drugs, and gangs in West Garfield Park. It is primarily funded by the advertising community of Chicago, and the core of its funding comes from the Off the Street Club Annual Holiday Luncheon.
Agencies volunteer to host the event, come up with a theme and marketing to sell tables and raffle tickets. When FCB hosted the event, I had the honor and privilege to give back to the community by being one of the Creative Directors. We decided to dedicate the luncheon to the very people who run and benefit from the Off the Street Club by hosting the first-ever Hope Awards.
The Hope Awards theme not only highlighted the Off the Street Club, but also recognized the kids who keep hope alive by choosing the right path, and honored the people who make sure that “Hope has a home.”

Come Into The House Music Video

We wanted to do something different and create something that would live beyond the event itself to keep raising awareness and money. We created a music video, “Come Into The House,” featuring the kids in a positive, safe environment that the club provides. The music track is downloadable with purchase; all proceeds go to the club. The video was the highlight of the luncheon. It reminded us where our donations were going as well as encouraged guests to donate.

To generate awareness about the luncheon, we first sent out an invite. The invitations highlighted the kids of Off the Street Club and their definitions of hope. The invite below consisted of four pieces. The first, a band with a call to action to “Join us as we celebrate hope.” The second piece was a picture of one of the kids from the club with their definition of hope. The third piece was table cost, and the fourth piece time and place the event will be held.

Posters were sent to all of the agencies to announce the Hope Awards. One of the primary visual strategies was imagery that focused on the kids and the objective of Off the Street Club. We wanted to let people know who their donations were helping.

The event site was set up to educate users about Off the Street Club, sell raffle tickets and tables and nominate an agency or company for a Hope Award.

We created videos for the event site to educate and reinforce the club’s mission.

Expanded state reservations and sponsorship.

Expanded state raffle tickets.

Site Redesign

One of the issues Off the Street Club has is a lack of awareness. There is a constant stream of new talent at agencies who don’t know what Off the Street Club is and the difference they make. The original Off the Street Club site was dated and not mobile optimized. We felt it was necessary to give all their digital properties a facelift. We also created a site strategy that educated users with clear calls to action to help Off the Street Club by volunteering or donating.

Email was used at different stages to invite, inform and generate awareness about the event.

Redesigned social properties. Facebook organic and paid for media was used throughout the campaign to build awareness about Off the Street Club and to thank those who donated.

After the luncheon the event site was redesigned to sell the Come Into The House music track.

Results, I can not divulge the amount that was raised for the kids all I can say is we broke the record.

Digiornomics

Incredibly effective online media that responded to current events comparing the cost of delivery to the high price of gas. The client loved the online media so much that they developed it into TV spots.

Bulls Eye

Digital re-branding of Bull’s Eye BBQ Sauce: Making every interaction with the brand bigger and bolder.

Online Media executions ESPN take over giving users a bolder experience.

Fantasy Football users would be encouraged to make bolder picks and be reward for their choices

Rich Media Game Bold vs. Sweet.

Facebook App / Smart Phone App/ Rich Media where users can choose to be bold or sweet.

Pandora Channel

Smart Phone skins

Sharpie Youtube takeover

Sharpie’s Youtube takeover was part of a multimedia integrated campaign with both online and offline communications.

The overall objective of the Sharpie Youtube Takeover was to create awareness for Sharpie around the ‘back to school’ season. The creative showcased four Sharpie fans/advocates who demonstrated how Sharpie products influence their lives and showed what they started with Sharpie.

Sharpie’s Youtube Takeover invited consumers to show what they started by uploading their Sharpie creation on YouTube. The campaign increased Sharpie’s Facebook fans to two million, with over 5,000 unique Sharpie creations uploaded and 62 million impressions delivered in one day – breaking all of YouTube’s then-current engagement records.

5,000 UNIQUE SHARPIE CREATIONS
62 MILLION IMPRESSIONS

Sharpie’s Youtube takeover created an expandable mosaic of Sharpie objects created from user-generated content.

Users were able to interact with a masthead of content. Search functionality was a key element; it allowed users to find their Sharpie creations and share them. With one click, users were able to view, share and rate creations. Users were also able to change the mosaic to other Sharpie objects.

During the takeover, users were able to engage Sharpie’s twitter feed and receive a real time response from Sharpie.

To increase Sharpie’s YouTube audience, the Sharpie YouTube channel videos were integrated into the takeover.

Sharpie.com Redesign

Sharpie.com provided consumers with one online destination where they could be inspired and could make online Sharpie purchases. Consumers were also encouraged to share their Sharpie creations and to educate and challenge each other. Below are some examples of the type of experiences users would engage with when they visited Sharpie.com.