MOTOACTV
Motorola’s first move into the fitness category is MotoActv, a high-tech device that tracks data on everything you do while working out. One of its most useful features is the smart music player, which chooses motivational music based on your heart rate.
MotoActv RSA is a B-to-B marketing program that educates RSAs (Retail Sales Associates) about MotoActv's capabilities. The work below showcases an integrated campaign that focuses on both consumer-facing and B-to-B communications.
The MotoActv RSA site features content to educate RSAs on all of MotoActv’s features. RSAs’ were incentivized to learn about MotoActv through the opportunity to earn prizes by participating in an instant win game.
Site featured videos on MotoActv features, intended for use in RSA Training and consumer campaigns.
The MotoActv RSA program arms RSAs’ with competitive product information.
The Interior accessories page highlights detailed product benefits & specifications.
In addition to the online site, MotoActv RSA program was also rolled out on mobile, making it more accessible to RSAs’ who may not have had access to a computer. RSAs could also opt in to play the instant win game through an SMS program.
Online consumer facing media.
