PACCAR Social Playbook

The Paccar Social Playbook was an inclusive look that refreshed the brand's position and image on social media. Paccar's advertising focuses primarily on social media and its CRM program, and keeping the brand relevant is critical to its perception. The Social Playbook covered everything from the consumer journey and strategy to best practices. It also contains creative examples of bringing the Social Playbook to life. Below are some excerpts from the Social Playbook.